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Acer inaugurates six new malls across Mumbai

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DQW Bureau
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Acer inaugurated six new Acer malls across Mumbai. The new malls have been

opened in partnership with some leading names like Silicon Valley, Suresh

Computers, Smile Compuware, Pooja Trades, Infoworld and Sainath Associates. Like

all Acer Malls across the country, these outlets will showcase the entire range

of Acer desktops, notebooks and consumer peripherals, which will include the

Aspire series of consumer PCs, the TravelMate notebook series and projectors.

The new Acer Malls are located in Lokhandwala Complex, Lamington Road, Mulund

(W), Powai, Vashi and Kharghar. These stores are the first exclusive brand

stores of Acer in Mumbai and is part of the initiative to increase the number of

Acer retail outlets to over 250 by end of 2005.

"Retail is the way forward for the PC industry. Our retail business has

been growing at over 50 percent quarter-on-quarter, with each of the product

categories, which we address through retail, contributing to the growth. Our

foray into the Mumbai market has been to ensure that our customers have a

comprehensive knowledge of our product range, convenient access to our products

and the experience of 'touch and feel'. In an environment where the customer

has multiple choices of brands, retailing becomes a key medium to reach out to

them," said S Rajendran, GM-Sales and Marketing, Consumer Product Group,

Acer India. Acer is also going to inaugurate three malls in Ahmedabad in few

days, informed Rajendran.

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According to a retail and consumer study done by Pricewaterhouse Coopers in

2004, India is among the six countries recommended for investment in the retail

sector. The study assesses growth opportunities in 14 countries in Asia, Central

and Eastern Europe (CEE) and Russia.

Acer has Acer Malls and Acer Points across the country and is on a major

expansion drive. Acer's retail stores fall into two categories. The first is a

full shop or 'Acer Mall', which will comprise of Acer products and

non-competing products. In the second category, known as 'Acer Points', only

a section of the store will display Acer products. Presently there are over 50

Acer Malls and 135 Acer Points across the country.

The support provided by Acer for its retail partners, covers virtually

all-important areas from a retail perspective. Acer provides branding and visual

merchandising for the stores in the form of standees, banners and signages. It

also takes full responsibility for training of the sales staff at the outlet via

its comprehensive Acer Certified Sales Professional (ACSP) program.

DQW News Bureau


Mumbai

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