Acer enters Indian storage market with Linux

DQW Bureau
06 Feb 2004


Leading PC maker Acer has stepped in to the Indian storage market by

launching Acer Storage Center (ASC), its storage networking infrastru-cture

solution. Introduced last year globally, ASC is targeted at small and medium

enterprises to large enterprises with the entry-level storage solution starting

off from Rs10 lakh and runs on Linux.

"According to Gartner, the Indian storage market size is projected to be

in the range of Rs 650 crore and we hope to garner seven percent, which would

amount to roughly between Rs 38 to Rs 40 crore during 2004," said Harish

Kohli, GM, Product Group Sales and Marketing, Acer India Enterprise.

Entering the Indian market by setting up a 100 percent sub-sidiary, Acer

expects the server demand in the country to push its storage solutions sales.

According to IDC, it currently holds the third position in server sales in India

and hopes to break in to the second position, overtaking IBM and close in the

gap of the current leader-HP.


The $12.9 billion banks on seven key features as its USP over its

competitors. Modular architecture, flexibility, intero-perability, advanced

features suited for Enterprise and SMEs, pricing, simplified data migra-tion and

superior performance.

The Taiwan based company expects its storage business to contribute 10

percent of its overall revenue in India.

The company plans to complete the current financial year with revenues in the

range of Rs 350 to Rs400 crore. "We have been doubling our reven-ues and

should be able to con-tinue next year too. Notebooks, servers and desktops sales

would help us keep the momentum of sales in 2004-05 too," added, WS Mukund,

MD, Acer India.

CyberMedia News Service