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Technology announced appointment
of Rashi Peripherals as its national distributor for its range of
memory products. As per the tie-up, Rashi will distribute and market
memory products focusing on brand building and market penetration.
Founded in May 2001, A-DATA is the provider of memory modules with a
second largest share in DRAM modules.
Commenting on the tie up, Shalley Chen,
Executive VP at A-DATA Technology said, “We recognize the
leadership of Rashi Peripherals in the distribution arena pan India.
This is the right time for us to enter the Indian market which is
poised to grow. Rashi's presence all across the country will ensure
that our products are easily accessible to partners and customers
alike. Together with Rashi we will aim to build a brand name for
ourselves in the Indian memory market.”
Kapal Pansari, Director-Marketing,
Peripherals said, “We are very excited to have A-DATA in our
portfolio. A-DATA products are high on quality and Rashi has always
taken care to add only quality products to its distribution kitty.
Our widespread distribution channel will help us make A-DATA brand a
name to reckon with in the Indian market and the products will be
easily available for Indian consumers.” Rashi will be initially
distributing supreme series with major chipset in DDR2 and DDR3
version for both desktops and laptops which will be available in
1GB/2GB/4GB modules.