Fifth Generation Technologies, also known as 5G Tech, has entered the Indian
market after catering to US customers for almost five years. So far, 5G Tech has
only been developing products in India through their R&D set-up.
The company is entering the Indian market with the launch of its new product,
Enterprise Maintenance Gateway, a business intelligence (BI) solution for huge
manufacturing industries. It is looking for tie-ups with software partners,
system integrators (SIs) and product partners who are focused on manufacturing
industries.
Ananth Seshan, Chairman and MD, 5G Tech said, "We need a good distribution
system for taking forward our products and are looking at the partnership model.
That is why we have planned to tie-up with large SIs, software partners and
product partners, whose product works complimentary with our product."
Recently, 5G Tech tied-up with IBM for their newly developed manufacturing
intelligence product enterprise maintenance gateway (EMG) that delivers
enterprise asset manage-ment to manufacturing companies globally.
"With the advent of real time maintenance, is the activity is now viewed with
strategic importance by major global manufacturers due to its impact on the
return on assets (RoA) and the overall profitability of the enterprise," Seshan
informed.
On its late entry into the Indian market, Seshan commented, "The Indian
market needs a stable and established product before it can be utilized. It is
easy for us to go and sell a product in India, which we have established in the
US. We feel that it's easy to sell a product based on its success story. We also
ensured that we had all infrastructures for catering to the market in place
before entering. Getting all this organized took us some time."
Seshan also feels that Indian market is very price-sensitive. "The new
solutions that enter into the market should adapt to the existing constraints
and cost factors. Indian manufacturers have unique constraints and are very
price sensitive. However, they can also adapt to latest technologies if the
automation providers are putting some thought," he said.