2011 will see an increased demand for smaller laptops

DQW Bureau
New Update


Thomas J Watson, the

former Chairman of IBM back in 1943 made a statement, “I think

there is a world market for maybe five computers.” Contrary to what

he had predicted, the computer has been one of the greatest

inventions of mankind. Be it at work or home, the computer has

single-handedly been responsible for changing the way we live and do

business. The year 2010 has been a significant year of growth in the

IT industry in India and the PC penetration in India continues to

rise at a rapid rate in urban and more so in rural India. IDC

reported India's PC market sales (unit shipments) for the calendar

year 2010 at 7.4 million pieces leading to a YoY growth of 31


A recently concluded study

by href="">Intel

and IMRB has revealed that PC penetration in urban India has

doubled in the last three years from 19 percent to 38 percent across

SEC A, B and C. This study also reveals that PC desirability is on

the upswing across the SECs with the desirability having increased by

over 100 percent in SEC C . Total worldwide PC shipments in 2010

reached 346.2 million, a 13.6 percent increase, according to IDC, and

350.9 million units, according to Gartner.

This growth momentum is

due to the high demand for powerful computing processors and

technology platforms across enterprises, which has lead to the

improvement in the IT refreshment cycles. Going by analysts'

predictions on the IT industry, it is obvious that this growth

momentum would continue in 2011.


The PC components market

in India has been growing at a steady rate and is expected to rise

continuously in the coming years, with a projected growth percentage

of 25-30 percent. Introduction of 3G services, increase in

functionalities of mini notebook PCs and wider adoption of IT and PC

penetration in the education sector will be key factors that will

drive the PC components market in India in 2011. Broadband roll outs

in the coming months will help accelerate PC penetration in India.

The launch of new PC models, complemented with aggressive promotions

and discounted bundling schemes will amplify consumer PC spend,

especially in the portables segment. The year 2011 will also see an

increased demand for smaller and thinner laptops with high definition

and graphics-related features. Over the years, Intel has worked

closely with the ecosystem to make PCs more accessible and affordable

to consumers across various geographies in the world. The

microprocessor often referred to as the 'brain of the PC' is

perhaps the single most critical component that defines the computing

experience for a PC user. Over the years, through the relentless

pursuit of Moore's law, Intel has stayed focused on delivering

products that make the PCs smarter, more energy-efficient and better


An example of this is the

recently launched second generation Intel Core processor family,.

These processors now offer increased performance for high definition

video, gaming, eye-candy visual effects and demanding applications,

and since machines powered by these processors will no longer need

dedicated graphics cards, they will have lower power consumption.

All this translates into

the fact that the demand for PC components will significantly

increase with the expectation of these components having smaller form

factors, increased processing powers while dramatically cutting down

power consumption.