Veritas’s Partner Force Program game changer for channel partners

Veritas Technologies, a leader in information management, in a bid to expand and consolidate its presence in India has launched the Veritas Partner Force program. This program is an effort to ensure that the company’s efforts are aligned to partners needs in India. So much so that Veritas created the program by paying attention to the needs of the partner community based on extensive partner feedback to enhance the company’s channel presence. Since, till date, Veritas has 40 managed partners and 150 partners in the country.

Sharad Gupta, Channel Director, India, highlights, “India is a key strategic market for Veritas and we are committed towards enabling the businesses in India with the right tools to harness the power of information. Launched in November 2015, the “Veritas Partner Force” program seeks to achieve sustainable and profitable growth for both partners and Veritas by leveraging joint assets to deliver value to our customers. We believe Veritas Partner Force is a game changer that offers our partners increased support, access to our technology and engineers, and importantly, the confidence to be trusted stewards of the Veritas brand to our customers.”

The new program shall enhance Veritas’s efforts to pursue market segments that in aggregate represent a $24B market opportunity by 2018. These markets include Backup and Recovery, Integrated Appliances, Information Availability and Archiving solutions, where Veritas holds number one or number two market share positions. Some of the changes made in the program include:

• Increased Opportunity Registration cap: Veritas has increased the opportunity registration cap from US$500K to US$1M, while maintaining payout rates, so partners can create and register bigger Veritas transactions with their strategic customers

• Enhanced Growth Accelerator Rebate: Veritas has enhanced its growth accelerator rebate by introducing a 3-step payout program that increases high growth accelerators and simplifies quarterly payouts

• Streamline path to platinum status: Veritas has consolidated the qualifications for skilled partners to achieve platinum status by requiring two – rather than three – expert competencies and replacing the customer reference requirement with the opportunity for partners to better showcase customer successes

Gupta adds, “We have observed that the partners are continuously evolving themselves according to the changes in the industry. For instance, many who were originally resellers have become solution providers and others have started moving to cloud. At Veritas, we have been supporting our partners and customers across physical, cloud and virtual environments.”

The Partner Force program shall complement the company’s efforts towards investing in leading products while developing next-generation solutions to help customers be agile and effective. Veritas’s strategic vision also involved enhancing their industry-leading backup and recovery, storage management, clustering, disaster recovery, archiving and eDiscovery core solutions in the upcoming year. These solutions will create the foundation for information availability and insight – to help customers unlock the value of their data to drive business productivity and profitability. Partner Force is our key platform and our commitment to support the speed of execution – if we are successful, we will be a true partner-led business.