Trend Micro Strengthens its Consumer Business Team

Trend Micro has strengthened its Consumer business with appointment of Anupam Rahi and Anand Shringi as National Sales Managers for consumer products for India & SAARC. Trend Micro now looks at creating a strong channel partnership for its Titanium Brand for consumer segment.

"After establishing our strong leadership among the Enterprise and SMB segment from last 6 years in India, We are now poised to address the consumer segment with our Titanium Brand. India Consumer business, which is pegged at more than 1000 Crore is growing a rapid pace YOY. Trend Micro already has a global leadership position in the consumer segment, which contributes more than 50% of its $1.2 billion revenue. We strongly believe with our strong R&D strength in security domain, we will be providing the consumers in India with a robust security solution across the Windows and Mac platforms," commented Amit Nath, country manager, India & SAARC, Trend Micro. "We are looking at capturing a 20% consumer market share by 2014. As we understand the Channel segment plays a major role in this consumer business, Trend Micro has already started aligning & strengthening our existing channel partners and also looking at reaching 3000 channel partners by end of this financial year," he added.

Anupam Rahi was earlier part of Fortune Marketing as country head - sales for almost 3 years and was looking after Symantec (Consumer and SMB Boxes) business pan India. He was involved in brand development, strategic consulting and advising new businesses on formation of corporations and business structures, drafting privacy policies and structuring commercial transactions. He has an experience of 13 years in Corporate, Government and Channel Sales in Software Industry (Anti Virus).

Anand Shringi was earlier channel sales manager (consumer products and solutions) at Symantec Corporation. His responsibilities included channel capacity planning for the Western region, identifying and developing new partners to maximize revenue for Symantec and selling Symantec Security solutions through the channel. He was also involved in managing the Consumer & Retail sales for Norton product line in India. He possesses an overall experience of 13 years.

"As our go-to-market strategy is to establish Titanium as the leading antivirus solution for the consumers, our marketing strategies have started to address both the channel and consumers for getting the brand share. We are soon launching our 30 city road show across India for the channel partners. Again, as the Indian consumer is fast adapting the Tablets / Smartphone for net access, Trend Micro was the FIRST company to provider FREE Smartphone or Tablet security (Android, IOS, Windows & Symbian platform) with Titanium Maximum Security for consumers having multiple devices apart from PC or Laptop" reinstated Rajat Sahu, product marketing manager, India and SAARC, Trend Micro.