Samsung flags off ‘Green Street’

Samsung Electronics India

Information and Telecom Ltd (SEIIT) has joined hands with the Delhi Government

to make Nehru Place, one of the Asia's largest IT market, clean and green. The

company has named this initiative as the ‘Samsung Green Street’ drive. It

was inaugurated by Narendra Nath, Minister of Industry, NCT and then handed it

over to the Nehru Place Channel Community Street, for the day-to-day upkeep and

management.

SEIIT, in partnership with the

Delhi Government, has undertaken a cleaning and beautifying exercise in a 300-m

spread in the biggest IT market of the country. The Green Street also has a

Clock Tower placed by Samsung. This initiative is estimated to cost the company

Rs 50 lakh, spread over a year, for creating, maintaining and upkeep of the

Green Street.

Speaking on the occasion, JS

Jong, Director, SEIIT, said, “Samsung has a big network of partners in Nehru

Place. We wanted to thank our partners through a meaningful gesture–this Green

Street is dedicated to the Channel Community.”

Jong said this in a reference

to the role played by the Nehru Place IT market in propelling the growth of IT

in India.

“We internationally endeavor

to be a good corporate citizen and we as a company will continue to invest in

similar initiatives such as the Green Street,” said TJ Lee, VP-Display

Division (worldwide), Samsung.