“Our key market in India is the government”

What is your product offering for

the Indian market?

We offer the solution which is the

optimum combination of software and hardware designed for high volume

projects like census etc. Whenever an organization intends for

digitization of its legacy documents, all it looks for, is an

experienced service provider who can get information from the paper

junk. Microform equips service

providers with the solution that helps them to translate complicated

imaging requirements from customer to as easy as putting paper into

the scanner. For example, we had a very complicated case of CAF

scanning from one of the telecom company.

What is your unique product line

compared to other vendors?

Microform provided for the bar code

separation and saving on the fly with bar code number in PDF format

and color based separation. Where the quality of barcode was bad the

scanner used color as a separator to save files. Microform

scanner scans in uncompressed format and delivers three images in one

scan-black and white for

ICR/OCR. Microform Ultra high speed scanner starts scanning from 160

sheets per minute and goes up to 240 sheets per minute. There are no

major competitors in the Indian market for Microform in that price

bracket.

Are you addressing the enterprise

segment only or also considering the SMB as your focus vertical?

Microform scanners are meant for huge

imaging jobs where it is required to scan between 2,00,000 sheets per

scanner per day. Microform's

lowerend products primarily meant for the SMBs have come out with

attractive options of scanner-on-hire and scanner-on-installment

basis facility.

What are the sectors that Microform

is eyeing in India?

The key market for Microform is the

government vertical where it has heaps of papers waiting for its

services bureaus to digitize. Various state census projects, pension

and provident records are few of those opportunities. Our association

with Netspider Infotech India Ltd (NIIL) as exclusive distributor

will instill a greater insight into the Indian market. We, along with

NIIL have recently executed two e-governance initiatives; the

'Sakshar Bharat Mission 2012' and 'Sarva Shiksha Abhiyan

CTS-2010' in Rajasthan. These projects involved high-volume

scanning and ICR of more than three crore forms which was completed

within a month.

Would you look at taking the

channels route in your go-to-market strategy or would you go direct?

Does the company intend to increase its channel base by the 2011?

Partners are essential in our

go-to-market strategy. We identify reselling and implementation

partners in our partner program. Currently, we

are looking for resellers and SI partners for project base sales. We

have realized that it is not a box sales and it cannot be sold by

huge number of resellers. So, we are having the project based

approach for scanner sales. Microform partnership is open for any

imaging company who trusts in lower cost of scanning per paper. We

are inviting major imaging bureaus to be a part of our network. The

partner should have at least technical expertise on VB and some

hardware knowledge and some investment for demo machine. With NICSI

digitization rate contract coming in, we see that we will be able to

increase our partnership base to a larger extent in this country. We

organize for training on the hardware and software and support our

channel partners with job work offer to put their knowledge in

action.

What are your future plans for

Indian market in 2011? Any plans to set your office in India?

Microform does not have any plan to

have an office setup in India in near future, as it would operate

through NETSPIDER as exclusive distributor only. We are extremely

pleased to partner with NETSPIDER for Indian Government projects. We

are sure that NETSPIDER will give us a great insight into the Indian

market and we hope to make a mark for ourselves in this country in

coming years.