Orkut Buyukkokten, the founder of the beloved social network Orkut.com and CEO of Hello Network, Inc., launched his new network in India. The hello app is built specifically for the new mobile-generation and brings people together around their interests to create positive, meaningful, authentic connections and sustained social engagement.
hello models the way people pursue their interests and make friends in the real world to overcome the artificial barriers and behaviours created by technology affecting connecting and communicating.
Built around interest-based personas and communities where users express their creations, ideas and experiences, hello makes it easy to discover friendly people who share the same interests and it facilitates conversation leading to true connections.
Orkut Buyukkokten said, “Passions are often the start of our conversations in real life. Today’s online networks force people to treat each other totally differently from how they would behave face-to-face. Technology should help us become more understanding, more optimistic, kinder and better people. We designed hello to help you make connections in the real world. It’s a social network built on loves not likes, and I’m delighted to say hello to India once again.”
The hello app has been available to early adopters in Brazil, with nearly 1M downloads, and has been available to a beta test audience in India for the past several months, with typical users spending over 320 minutes each month on the app.
Reflecting the popularity of sport, entertainment, devotion, and technology in India, the top personas among beta users are Bollywood Fan, Cricket Fan, Entrepreneur, Fashion Enthusiast, Fitness Buff, Foodie, Music Fan, Philosopher, Spiritualist, and Techie. Over 55% of Indian users create content weekly, nearly double the average across other social networks.
The hello app is free on the App Store and Google Play and is available from iOS 9 and KitKat for Android.
Find out more about the product features at hello.com:
· Connect with people in your neighborhood and around the world
· Join communities focused on your top interests and be a part of the conversation
· Explore what you love and discover new friends.
· Share your creations, ideas and experiences and build connections
· As your interests change, simply adjust your personas and the app changes with you