MyZus launches content delivery platform for Wireless Internet

DQW News Bureau


Delhi, Dec 27

MyZus Infotech Pvt Ltd, a start-up founded by winners of the Best Business Plan Award at Eureka 2000, IIT, has launched MIDAs (MyZus Internet Delivery and Aggregation Server). It is known as an 'intelligent' integrated content delivery platform that delivers user-selected content through a wide variety of mobile channels like cellphones, WAP enabled cell phones, PDAs, voice telephony devices, etc. 

Targeted at telecom carriers and large corporate, this platform integrates with their existing Internet infrastructure, enabling them to provide their subscribers and employees with real-time access to the Intranet and Internet.

This product maneuvers and tailors content for the end user, thus playing the role of a Content Service Provider (CSP) in the wired world. It provides a platform for content delivery and aggregation to the telecom carriers, which makes them capable of delivering content and notifications to the users across different browsing gadgets. The product induces a degree of intelligence into the gateway that reduces the repetitive actions involved in browsing thus cutting costs considerably for the consumer.


Benefits to End-users

The MyZus platform identifies the needs of the user by analyzing his browsing behavior and makes the relevant personalized content available on different interfaces. This prevents Network congestion. To cite an example, a particular user realizes the need of the Hot Mail Inbox quite often, he can create a macro corresponding to the Inbox in his profile, and this macro enables Hot Mail on different devices. Benefits to Telecom Carriers

Web related Content Delivery: Captures 60-70 percent of users Web experience on different interfaces. Location Specific Content Delivery: Enables macros like restaurants to serve information specific to the location that one are presently in. Serving Advertisement: Allows carriers to server personalized and location specific advertisements to the end users. Open Interface for content publishing: Open interface for third party product integration, and plug-in support.

Links to partner sites: support for displaying partner sites as anchor points. Notification: support for timely notifications and Personal Information management system on interfaces like voice and

SMS.