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the hilly capital of India's north eastern border state of
Nagaland which shares its borders with Burma, is called after the
wild flowering plant Kewhi, found in the mountains. Earlier, Kohima
was also known as 'Thigoma'. Kohima was the first
seat of modern administration as the HQ of Naga Hills District (then
under Assam) with the appointment of GH Damant as political officer
in 1879. When Nagaland became a full fledged state on December 1,
1963, Kohima was christened as the state capital.
it comes to the Kohima IT market, it has a turnover of around Rs 50
crore on y-o-y basis. IT distributors/dealers/channel partners are of
the opinion that laptops account for some 55% of sales of total
products being sold. Major brands which are generating moolah are HP,
Compaq and IBM for both desktops and laptops. People generally prefer
laptops in Kohima because of the fact that it is portable, thereby,
one can easily work while on the move, as it is a hilly state, people
have to frequently move from one place to other. Sony, Hitachi and
Epson projectors are also showing good business prospects. As Kohima
is the capital of Nagaland, all major departments/directorates are
situated there. What it means that, government is the main driver of
the IT market.
say that tender process is one of the big revenue generators.
Susnata Roy, CEO, Hard 'n Soft, which is a exclusive distributor of
Sony and Canon products said, “Government usually asks for
quotations for small orders from the firms which have been empaneled
for at least 1-year and whenever there is large order, tender
process is chosen over the quotation process. There are around 20
major dealers in the state of Nagaland and around 10 in Kohima only.
encourage inter-tribal interaction and to promote cultural heritage
of Nagaland, the Government of Nagaland organizes the Hornbill
Festival every year in the first week of December. Around this time,
there is a different buzz in the market. People usually prefers to
but products at the time of festival. Even national broadcasters like
NDTV covers the 7-day event. Because Christmas is very close that
time, and Kohima mostly have Christians as its habitants, December is
the month to look out for business.
far
as relation between dealers and vendors are concerned, dealers
say that they don't have any major problems with vendors, infact
theya re helpful. Dealers wish that there would be more service
centers in Kohima as mostly, service centers are in Guhawati which is
around 500 kms from Kohima. Sometimes it is tough for customers to
wait for their consignment to be delivered via courier.