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Ingram to use Net for ease of sale

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DQW Bureau
New Update





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Ingram Micro is promoting a web-based solution to help its dealers and resellers to

transact business over the Internet itself, which is expected to give a better

cost-advantage and quick turnaround time for the business partners.

Out of the 4,000 active channel partners with us, the top 1,000 resellers will be

covered in this e-business initiative in the current year. Slowly, we will bring

all of the channel partners into this online network," said NY Prasad,

Chief Operating Officer, Ingram Micro India Ltd.

The e-business network would allow the participants to do business online, besides

checking out the stock position, order status, warranty issues etc. "In the

present market conditions, the channel partners cannot be expected to hold huge

inventory to run the business as the capital is being locked. Moreover, prices

of the products are also changing everyday which doesn't allow players to have

huge inventory,said Prasad.

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Ingram hopes that the present e-business plan would ease the burden of its partners in

holding inventory, at the same time offering quicker turnaround time in service.

The cost of transactions will surely come down for the business partners

and the business process will be lot more efficient after this e-business

solution implementation," he said. The company also plans to flash all

vendor promoted schemes immediately ensuring better reach of the program.

The solution will strengthen our supply chain management better and

prudent handling of inventory for the market," added Prasad.

The company is not very keen in having big channel numbers and turnover figures.

Profitability is more important in the present market conditions and our

effort to bring e-business active would present a win-win situation for both the

company and business partners,he said.

In the current year, the company would be very cautious in adding multiple brands

and products, and said if there is any addition, it would be in networking and

enterprise solution segments.

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