GLD campaign by Rashi for Logitech products

Logitech International market Leader in human interface devices, which defines the way people link to information in business, at home or online, is facing a problem from pirated products particularly in India. Though logitech had been very aggressive to curb the piracy menace, however a need was felt to educate the customer at macro level.

Thus Rashi Peripherals Pvt Ltd, the distribtuor of Logitech products in India is undertaking this mass campaign of promoting Genuine Logitech Products. GLD Program--where the channel partners are selectively awarded the Genuine Logitech Dealer (GLD) Certificate. 

The campaign has been kicked off in Metro Cities where 12-15 Direct Marketing Representative. Each GLD is allocated a representative for a week, who will explain the product features, differentiation between a Genuine v/s Fake Product and the benefits of buying the product from a Genuine Logitech Dealer. Even a neatly well defined booklet is handed to customers indicating the comparision chart and also covering the full range of Logitech Products.

The idea is to educate awareness among the customers to buy only Genuine Logitech Products which would always give them hassle free working and not to be a prey of Duplicate Products. With this drive, Rashi intends to build a strong relationship with dealers and the end-user.