Epson overtook HP; claims leader in Inkjet printer market

Epson has recently announced that it has secured the No.1 position in the Inkjet printer market (by Volume and Value) ,as per IDC’s latest Hard Copy Peripherals (HCP) Quarterly market report for 2017 Q1. The report highlights the increasing shift towards InkTank printers due to low cost of ownership and reiterates the growing demand for InkTank printers over laser printers.

Epson overtook HP as the market leader in terms of Unit share for the first time ever after posting a 26.5 percent growth Year on Year (YoY) in the Inkjet category. Epson captured 42.9% of the Inkjet market by Volume, while HP’s market share declined to 39.4 %. As per the report Epson’s Value market share has increased to 51.8% while HP has declined to 34.8%. Epson has led the Inkjet market by Value share for a few years now. According to IDC, demand from SMEs in smaller cities and home consumers were the driving force behind the growth of InkTankPrinters shipments in 2017Q1.The report also highlights that this is for the first time in six quarters that the Printer market has registered growth with shipments reaching 799,164 in Q1 2017.

InkTankprinters were first introduced by Epson in 2011 and have helped consumers across the home, commercial and office segments to print more by keeping the cost in control. The extremely low cost per print of 7 paise for Black and 18paise for Colour struck a chord with consumers and Epson has seen its sale in India go up exponentially over the years. The cumulative global sales of Epson’s high-capacity InkTankinkjet printers have reached 20 million units. In India alone, Epson has sold in excess of 1.7 Million InkTankprinters since its launch.

“We are extremely delighted to have achieved the No. 1 spot in the Inkjet printer market by volume. A continuous focus on creating customer value has helped Epson gain huge market acceptance within a short period, culminating in market leadership in the Inkjet printer category. Epson were the pioneers and the first to launch InkTank printers in India. Since then Epson’s InkTank Printers have been embraced by cost and quality conscious consumers across segments, be it home usage for children’s project reports, commercial usage in print and copy shops or office usage for black and colour printing. We have a built a huge amount of trust and faith in this product and the very fact that we have sold over 1.7 Million InkTank printers in India is a testimony to that fact”, said Samba Moorthy, Vice President-Sales & Marketing, Epson India.

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