HCL ME Tablet
Signalling an aggressive market expansion mode to reach out to a wider channel network for its range of tablet PCs, HCL will shortly be appointing a national distributor in the coming financial year.
However, HCL refused to name the national distributor officially.
"We will be appointing a national distributor (ND) in the coming financial quarter. However, our existing mode of distribution will remain in place, and the ND will just be an addition to the layer," said Gautam Advani, EVP, mobility, head, HCL Infosystems.
The primary reason as cited by HCL is opening the tablet market to a wider reach, and harnessing the same.
"The tablet market was a niche, initially limited to selected buyers. However, we are noticing greater traction in the market with tablet prices falling and the very traction needs a revised channel structure in place," Advani added while reasoning for the need for a ND.
Follow DQWEEK on Twitter, LinkedIn, become a fan on Facebook. Stay updated via RSS
The DQ Week National Supplement
Email Newsletter
Poll
3 Comments
Post a comment
Comments 1 - 3 of 3
Avishek Tue Mar 20 at 11 PM
Dear Mr. Verma, HCL has not officially clarified its stand, but they have said that the ND will only be an addition to their existing channel layer. The company is expected to declare the new channel framework by the end of Q1 FY12-13. As soon as we have more details, we will let you and our readers know about the same. Avishek, Sr. Asst. Editor, The DQ Week
Reply
Amit Verma Tue Mar 20 at 12 PM
I hope the ND will not bill us directly? Can you check the pattern it is going to be?
Reply
Raviranjan Shukla Thu Mar 15 at 01 PM
Dear Sir, What will happen to the sub distributors? Will the national disti bill directly to the SDs now?
Reply
Avishek Tue Mar 20 at 11 PM
Dear Mr. Shukla, Thanks for reaching to us with your query. Please refer to the response given to Mr. Verma for your question. Do keep checking our website for more updates. Avishek, Sr. Asst. Editor, The DQ Week
Comments 1 - 3 of 3
Disclaimer
The views expressed in the comments above are those of our users and do not reflect the views of The DQ Week or CyberMedia.
Post a comment
More on National
Panasonic targets 8% marketshare in smartphone business
Despite low global demand, PC sales rise In India: IDC
ViewSonic files Rs 1.96 crore claim against Inspan
Featured Links
Hot Topics