Strontium expands its footprints in India

By DQW NEWS BUREAU - 12 March, 2012

After grabbing 30% share of Indian memory module market in year 2011, Strontium Technology, a leading PC and flash memory manufacturing company, is aggressively expanding its footprint across India and has signed agreements with OSR Distribution as its regional distributor for South India and Sunstrike Telecom as its national distributors.

These new relationships will serve to expand Strontium's sales channels and provide direct access to resellers, retailers and mobile shops on a national level as well as more focus on South India territory thus having a seamless and highly efficient supply chain solution for its growing commercial channel business in India.

Ajay Kogta, country manager, Strontium India, said, "The Indian market is growing at a fast pace. To penetrate the market better we have to extend our sales network. Sunstrike has expertise in mobile phone distribution with established sales offices all around India. It will be national level distributor for Strontium Flash products. " Chanpreet Singh, CEO, Sunstrike, said, "Our relationship with Strontium is an extension of our strategy to provide resellers and their customers with more choices."

Commenting on the tie-up with OSR distribution, Ajay Kogta, said, "OSR has a good distribution network, strong infrastructure and expertise in South India. It will be our regional distributor for South India for the complete range of DRAM and flash products." Rakesh Mahajan, CEO, OSR India, said, "Strontium's decision to appoint us as distributor is a good news for our customers as we now have a complete range of memory products to offer our customers. Our strong channel partnerships with resellers and dealers will boost Strontium's reach into the existing market."

Hundia Infosolutions, KBC Computech, Redington India, Shree Computers Sales & Sun Infinity Devices will continue to be distributors of Strontium in India.

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