The biggest IT expo of North Bengal is scheduled to commence from March 1 at the Stadium Mela Ground in Siliguri, which is being jointly organized by North Bengal IT Dealers Association (NITO) and Kaleidoscope. The event will be inaugurated by Gautam Deb, Minister, North Bengal Development, Government of West Bengal.
The sponsorships for the upcoming event are in place across 14,000 sq ft area with 120 stalls including 9 pavilions. At least 60 dealers across North Bengal are participating in the fair along with principal companies. However, this year, the sponsorship pattern is somewhat different as this year, the sponsorship is based on individual players.
"Participants are the key source of sponsorships this year. With the principal companies aligned with their partners, these companies are sponsoring individual stalls and related activities and NITO is not directly involved in these matters," said Pankaj Dutta, secretary, NITO.
Although the market momentum across the East is very slow with Kolkata reporting a sluggish 6% m-o-m market growth, Siliguri has successfully braved the situation registering a comparative 12% m-o-m growth. It is because of this factor that Dutta is expecting a successful fair in the area.
Following its focus over the end-user rather than the channels, this time too, NITO has come up with its theme to target all consumer verticals across all age groups. The association is further expecting to have a major thrust in laptop sales coupled with good response from security and surveillance portfolio.