NetApp focuses on expanding to tier-II cities across India

By DQW NEWS BUREAU - 15 July, 2013

NetApp has announced plans to strengthen its base and accelerate growth in the Ahmedabad market. The decision is a strategic move to capture market share in the growing Tier-II cities across India. With over 422 medium and large scale industries worth US$133.2 billion (we will include citation - this is publicly available info in India), Ahmedabad is emerging as one of the most promising IT technology and R&D hubs in India. NetApp is focused on extending its leadership in the information infrastructure market in India with a strong go-to-market plan underlined by robust relationships with key service provider partners, value-added reseller (VAR) partners, and enabling them to work together to more effectively address the customer base in Ahmedabad.

Rajeev Saxena, director, India Public Sector, commercial and SAARC NetApp marketing and services, said, "At NetApp we have consistently expanded our customer reach in India and focused our resources/energy towards building high efficiency storage solutions for the Indian market. Now we have a strategy to expand to the next level of cities. In Ahmedabad, a city which has a sizeable addressable market, we plan to expand our partner and market coverage. We see that the overall mood and outlook for the market is upbeat and the demand drivers for storage solutions range across large enterprises, service providers, IT services, retail, manufacturing, government, education, infrastructure, banking and finance, telecom and more."
 
Krithiwas Neelakantan, director, channel and alliances, India and Saarc, NetApp, said, "We see tremendous opportunities in Ahmedabad. Enterprises today are witnessing a huge data deluge and efficient data storage solutions pave the way for faster, easier and more efficient data management.. Our 'install base' today across India has increased and we believe this momentum will continue, we are extremely aggressive at this front now. Our go to market strategy is channel partner intensive and given the strengthened and enhanced relationships that we share with our channel partners, pan-India, we are confident that we will be able to meet our business goals and build our channel battalion in Ahmedabad. Partners tell us our partner engagement road shows are heading in the right direction.

Over the past few months, NetApp has launched and undertaken multiple channel enablement programs that underline its commitment towards its partners. The NetApp Accredited Sales Professional (NASP) and Sales Engineering (SE) technology programs apart from the various NetApp conducted programs around FlexPod, HPC and Big Data enable partners to build skills internally and provide professional consulting services to their clients. NetApp is empowering partners with the service consulting capabilities in the areas of solution implementation, VDI building, and implementing business critical applications. NetApp also believes in firmly supporting its partners' go-to-market activity by conducting partner-specific demand generation activities in business verticals pertinent to the partners' sphere of excellence.

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