Pune based Byond Tech Electronics, one of the leading players in the smartphone and tablet industry, has associated with popular actress Bipasha Basu as the brand ambassador for their entire range of smartphone, phablets and tablets. Basu will be the new face of the brand Byond that is primarily targeted at tech savvy, young and vibrant consumers who have a penchant for latest technology.

Commenting on this association Prashant Bora, founder & CEO of BTEPL, said, "We are extremely happy to have Bipasha Basu as our brand ambassador. She is an ideal face for Byond as she epitomizes all the quality of our brand. Bipasha has a combination of beauty, elegance, fitness and intelligence in her. Byond smartphones and tablets too symbolize these qualities of good looks, sleek, smarter and latest technology, innovative and much more."

Basu will feature in their entire brand communications, ranging from print ad to television ads to online communications. Byond Tech today has a range of tablets, smartphones, phablets and feature phones. Byond products are available across the nation through distribution, sales and service network of more than 250 distributors and pan-India service network of 650 service centers.

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