‘Movember’ mustaches catching on in India

By DQW NEWS BUREAU - 4 December, 2012

Health movement for men, 'Movember', seems to be catching on in India. The movement, which raises awareness regarding men's health issues such as prostate cancer and depression, has been attracting a lot of attention in India, according to data results from B2B platform Alibaba.com. The platform's site analytics have revealed some important and interesting trends of the growing awareness of Movember and prostate cancer in India.

According to the recent survey at Alibaba.com, mustache related searches from India have grown by nearly 58% y-o-y. As the trend catches on in India, the study also witnessed that the global online searches for hair trimmers (12.7%) and shaving cream (25%) have also seen y-o-y increase. This indicates that men are not only supporting the cause, but they are also grooming themselves by sporting stylish mustaches with the hair trimmers and shave it all off for a clean look at the end of the month with the increased demand for shaving cream.


"Mustaches have always been in fashion in India. Mustaches hold a great significance in the Indian psyche as it indicates prestige, masculinity and virility. It is intriguing to see that now sporting a mustache is growing in popularity, and all for a good cause! Never have mustache related products been so popular, and we are glad that Indians are now realizing the deeper significance of the movement and understanding the need to create awareness for prostate cancer and male mental health," said Khalid Isar, country GM, Alibaba.com India.

The statistics further revealed that India is not alone in their search for the perfect mustache. The US (315%), UK (132%) and Australia (108%) also show Movember related mustache product search increases.

Alibaba.com survey recognized India as the second largest supplier market of mustache-related items. Top global searches made to Indian suppliers include hair dye (57.8%), razors (15.6%), razor blades (14.1%) and shaving foam (6.85%). Indian men who do not want to grow and maintain real mustaches are also sporting fake mustaches, according to Alibaba.com. According to the survey, the most popular items for mustache related product search include plastic, stick-on and even human hair mustaches.

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