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HP appoints Neoteric as its national disti



Author: DQ Week
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HP appoints Neoteric as its national disti
Thursday, May 25, 2006

Mumbai-based Neoteric Infomatique Pvt Ltd has been appointed as a national distributor for HP product categories. The distribution partnership is planned for various product categories of HP belonging to PSG and ISS division.

Neoteric with its existing base of partners like Apple, Asus, Kodak, Samsung, Logitech, Iomega and Hitachi amongst others, is known for its value add and go-to-market approach with focus on each product category reaching to more than 320 cities.

“We are ready with our plans to take HP products to all the upcountry locations of Neoteric. With a strength of more than 6,000 valuable channel partners and the spread we plan to achieve in the coming future, we will ensure that this association proves to be a win-win situa-tion for both the organizat-ions,” said Paras Shah, CEO, Neoteric Infomatique.

Speaking on the partner-ship, Nitin Chaudhry, Country Category Manager, Business Desktops, HP India said, “We feel this part-nership will help us in increasing the reach of HP products in the growing IT market, and also create value.”

Commenting on this initiative, Sameer Mathur, Head–Solutions Partner Organization, HP India said, “At HP we believe our partners play an important role in our strategy and we are delighted to partner with Neoteric to reach out to our customers.”

DQW News Bureau Mumbai, May 17


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