Canon celebrated the first anniversary of its Aamchi Mumbai project recently
at Hotel Taj, Mumbai. The company has also introduced a new project named 'Canon
Print City'. The timeframe for this project is March 2009. Top 40 tier-2
partners along with senior level officials from Canon were present at the event.
Marking the celebration, Canon is sending 34 channel partners to Malaysia on
July 22 to recognize their efforts.
VP Sajeevan, Senior VP, Canon said, “This is a special city-specific program.
We are initially aiming to achieve 33 percent marketshare in the following
cities-Jaipur, Indore, Cochin, Guwahati and Chandigarh. Once this is achieved,
we will declare them as the Canon Print City.” In Mumbai and Bangalore, Canon
has limited its target to 24 percent, which is also their next big challenge.
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| (L-R) VP Sajeevan, Asst
Director-CSP Division, Canon India, Kensaku Konishi, President and CEO,
Canon India, Alok Bharadwaj, Senoir VP, Canon India |
The company has plans to include more cities by the end of this year. “Our
marketing teams and market strategies are ready, and we aim to capture more
cities in Canon Print City project. We have channel programs above and below the
line, and partners will definitely benefit from it. We are working on our
seven-pillar strategy, and our primary focus is on our relationship with channel
and brand visibility,” Sajeevan informed.
“We celebrated the success of our Aamchi Mumbai with great zeal, as this was
the first project in the industry that has been successfully continued.
Since last six months, the company has experienced 45 percent growth,
according to Sajeevan.
Canon is coming up with several new models in the laser segment, and several
entry-level products can be expected to hit the market soon.
Before the project started, Canon's inkjet, AIO and laser marketshare was
two, two and three percent, respectively, which jumped to 24, 18 and eight
percent, respectively.