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Gigabyte to expand channel base



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Gigabyte to expand channel base
Monday, June 09, 2008

Gigabyte Technology has unveiled its new mobo offering at the ongoing Computex 2008 in Taiwan. The company is planning to increase its channel base in India as well.

With an aim of bringing freshness to its existing line of mobos, Gigabyte Technology has unveiled its latest range of motherboards featuring proprietary Ultra Secure and Ultra Power Efficient technologies.

The new offering, include GA-EP45-EXTREME and GA-EG45M-DS2H motherboards based on Intel's Series 4 chipsets as well as GA-MA790GP-DS4H based on AMD's 790GX chipset.

"Computex is a great platform to launch such products. We are pretty exited about these products and I am quite sure that that these products will deliver what our customers needs globally," informed Tim Handley, Manager-Asia Business Division, Business Center, Gigabyte.

Talking about the current trends governing this space, Handley said that energy efficiency, security and over clocking and the three most important trends that are reshaping the way products are being developed.

"Our dynamic energy saver (DES) technology reduces the wastage of electricity, we are giving trusted platform module (TPM) to address security," he noted.

Explaining the importance of the burgeoning Indian market, Handley said that Gigabyte has already given huge importance to India as a strategic location. "We already have our manu-facturing facility in Goa where we are producing more than 60,000 motherboards per month," he added.

Increase in channel base
Riding high on its new product launches, the company is looking at going to new geographical locations within India as well as increase its existing channel base in the sub-continent.

"At present we have 120 premium partners and 400 value partners working with us in India. As we launch these products in the Indian market, we are planning to add 22 more cities. Here we are looking at adding over 50 value partners," informed Anant Chaturvedi, Regional Manager-Sales, Gigabyte Technology (India).

Ingram Micro, Redington and Avnet are distributing Gigabyte products in India.


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