Canon launches 110th store in Jaipur

Canon has launched its 110th Canon Image Square in Jaipur. The company plans to expand its retail business by setting-up exclusive CIS outlets to engage with customers and tap potential customers. Canon currently has 110 Canon Image Square (CIS) stores across India and plans to reach 300 stores by the end of year 2015.

The Canon Image Square in Jaipur is equipped with advanced technology and facilities to cater to a growing base of Canon consumers in the state. The brand has developed robust plans including aggressive marketing strategy, new product launches and attractive pricing.

The store will provide unique experience to the customers which will be the complete imaging and printing solution for them. It will cover printing solutions, printers, camera bags, accessories etc under one roof. Canon has recently introduced an all new DSLR EOS 1200D in its much-acclaimed EOS range.

Canon's new ad campaign ‘Everyone can with a Canon' around EOS 1200D aims to target women and family and would like people to capture moments of life rather than merely capturing a photo.

Canon expects to earn over INR 4,000 crore in next four years against current INR 2,100 crore.