Advertisment

Automation Nirvana for SMBs

author-image
DQW Bureau
New Update





Advertisment

style="font-size: 13pt;" size="3">In

India, according to the Ministry of Micro, Small and Medium

Enterprises, SMBs contribute between 8-9% to the GDP and 34% to the

total exports of the country. But the real reason why SMBs are more

critical is that they have a wider socio-economic impact. On the one

hand, they push industrial growth and provide employment, and on the

other, they affect social transformation and encourage economic self

reliance at the grassroots level. An SMB, however, needs every help

it can get to sustain and grow, and to continue to affect this

socio-economic transformation. With technology by its side, an SMB

can multiply its potential and spread its impact wider, while growing

its profits.

style="font-size: 13pt;" size="3">The

use of ICT can help an SMB automate everyday tasks, including the

management of customer orders, invoicing, tracking production,

tracking delivery and managing product and customer information.

Automating everyday tasks doesn't just improve efficiency, it also

helps contain costs. With the use of a website, an SMB can attract

customers from all over the world. The existing customers can be

serviced better with the use of better and more efficient sales and

marketing tools, targeted selling due to better management of

customer information and preferences, better communication with

customers, remove order and delivery errors and gather and

incorporate customer feedback. Hopefully our solution providers too

are following this path of helping the SMBs grow.

style="font-size: 13pt;" size="3">While

technology for business has been around for a while, SMBs have been

reluctant in their overture towards it because it earlier came at a

price the SMB could not afford, and often

with features that the SMB did not need. All that has changed. Today,

there are ICT tools designed and priced specifically for SMBs.

style="font-size: 13pt;" size="3">Starting
with a very small investment and leading up to the entire business

model developed around ICT, there is something for every SMB to

consider. Just a desktop or laptop computer and an internet

connection can catapult an SMB into the league of connected

businesses! With these two things, the door to information and e-mail

communication is opened. Searching the web, communicating with

partners and customers and maintaining office records are all

automated. The partners do have a major role to play here.

style="font-size: 13pt;" size="3">


(rajneeshd@cybermedia.co.in)

Advertisment