Rittal India, a enclosures manufacturer and an Indian subsidiary of
Germany-based Rittal GmbH & Co has decided that it will once again work with the
channel community for its products. The company had tried the channel model some
time ago, but that had not taken off well.
“Back then the channel community in India was not equipped with the knowledge
on how to position enclosures for different customer verticals. Over time I have
seen the same community maturing and now the successful companies have moved to
solution providing and can therefore take our products to their customers as a
holistic enclosure solution,” said AK Nathan, MD, Rittal India.
The company is looking out for partners who have a pan-India presence and are
strong in specific regions as well. It hopes to rope in 20 partners by the end
of this calendar year. It is looking for partners from different regions of
India like North, East, West and South. The company wants to use the channel
partners for its reach, handhold the partners when it comes to the service,
which is post sales during warranty service and to recommend certain space that
they have stocked.
Apart from this, Rittal helps its partner to graduate in offering its service
as well. It would tell the partners about its products, advice its partners to
stock and share its engineering solutions, which would benefit them. Rittal keep
on propagating the technology, uses different methods for promotion and keeps on
making the user industry aware of the latest products and solutions. Partners
will be interested in taking up this solution because the enclosures will be
scalable and modular so partners can get their customers to add more components
to it over time. Through this the customers feel comfortable and can come closer
to the partner, which would be a profitable scheme for the partners as well.
Rittal is advocating a new concept called 'total benefit of usership' rather
than calling it the 'cost of ownership'. The user gets total benefit on
investment, incremental investment and the pay back period in term of energy and
security.
Rittal has recently launched 'RematriX5' an IT infrastructure solution for
its customers. Talking about this initiative, AK Nathan, MD, Rittal India Pvt
Ltd, said, “Rittal offers its customers a broad spectrum of servers and network
enclosures with comprehensives range of accessories.” It offers versatile rack
systems for individual assembly and configuration for IT infrastructure.
Rematrix5 is a reliable system, high availability, and sustainable cost
reduction. The other benefits are it is user friendly, it takes less time to
repair, and it is safe and swap.
It is a multinational company operating in 69 countries in the world. Rittal
Plant is 15,000 sq mt in size, situated on a 12-acre plot equipped with the
latest state-of-the-art machinery and paint plant from Germany. The plant also
has a stocking facility of over 2,200 sq mt area to ensure immediate service to
customers. Rittal is planning to cross two billion euro, which is about $3.5
billion in sales worldwide, and the group turnover to be close to $4 billion.