Maxell, a manufacturer of computer tapes and batteries, has tied up with Rashi
Peripherals for national distribution of its tapes. The vendor is hoping that
this alliance will help it boost its presence for this product line.
Akio Uematsu, MD, Maxell Asia said, “We manufacture computer tapes not only
under the Maxell brand, but also for our OEM partners. In this domain we have a
high marketshare world wide, but in India our base is not so strong. We found
there are good opportunities to promote our sales here, for which we need good
partners to push our products.”
At present Maxell is popularizing its three product lines-watch batteries,
computer tapes and professional videotapes for the Indian market. Uematsu said,
We know that big giants have previously made a landmark achievement in Indian
market, but our focused area is on corporate, B2B market. We are approaching TV
production hub for our professional videotapes.”
According to Maxell officials a potential market vacuum is available in India
and the company will explore the market by tying up with some of the major
players in the domain.
Currently the company has an office in Chennai and Mumbai each and will soon
open branches in Delhi and Kolkata as well.