Noida, Oct 12
At IPEX South Asia 2007, Xerox Corporation will showcase the
portfolio of digital printing products, software and business development
resources to demonstrate the value and advantages of digital for the South Asian
printing market. The company expects more than 25,000 visitors to visit its
technology-filled stand at the trade show that will take place at India Expo
Center, Noida from October 24-27.
More than 20 products and key print applications -including
direct mail, personalized collateral, books and manuals-will be on display in
Xerox's stand. "This is the debut of IPEX in South Asia and it's
happening at the perfect time. End-users are asking for faster turnaround,
personalization and high-quality printing, and the South Asian graphic arts
industry has recognized that these services are best done with digital
printing," said Valerie Thomassin, VP-Production Systems Group,
Developing Markets, Xerox Corporation. "Xerox has a rich heritage of
innovation and market-making technology, much of which created and continues to
define the digital printing industry. We're eager to bring what we call 'The
New Business of Printing' to IPEX South Asia attendees and show them how the
right technology, workflow tools and business development support can boost
their profit potential," he added.
Ursula Burns, President, Xerox will deliver a keynote address on
the second day of the show at the South Asian Print Congress, held concurrently
with IPEX SA 2007. Burns will discuss how the growth of the digital market in
South Asia, especially in the Indian market, mirrors global trends in the
industry. She will also detail how digital printing is helping companies
increase their return on investment and build customer loyalty.