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Diwali dampeners



Author: SHIVANGI YADAV
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Diwali dampeners
Wednesday, November 05, 2008

Was it just me or did you also feel the visible tightening of the purse strings on Diwali? The roads in NCR (which is Delhi/Gurgaon for me) that are jam-packed on days prior to the festival of lights were empty. The sweet shops that are overflowing at the rim on these days wore a deserted look. Everyone talked about how much money stocks had lost and how hard times are around the corner. Last week even we reported how leading sub-distributors across India claimed that this year's sales have gone down by up to 40 percent.

All conversations these days are centered on how stocks have gone down and how people are going to lose their jobs. But is it really all that gloomy? Are these signs of hard times? Well actually no. Whatever anyone told you please do not buy that the Indian economy is going to go down to the level that US economy has. Yes, there might be a slight slowdown, but a complete downturn is not possible.

I will tell you why I feel that way. Over the holidays I caught an interesting discussion on television where experts on economy were discussing impact of downturn on India. And they were unanimous in agreeing that India has too strong a domestic market to go under easily. The growth rate might go down from 9.5 percent to eight but will not touch five. Also, please remember plastic money is an option, which very few take in India. So we are not as much in debt as US or countries in Europe who live on plastic money.

Shivangi Yadav

The other reason is that while all sectors in India might have said that they did not see sales, gold and silver defined trends. On Dhanteras, which was a Sunday, a day when most banks are closed, I walked into a bank that had opened their branch for special transactions. At 7:30pm, I had to get in a queue to buy the customary gold coin. And it was not just the moneyed but people from all walks of life who were making the purchases. Similar instances were witnessed across the country. So my question is, would you do that if you were on a shoestring budget? I for one sure would not. Then what does this tell you? That people are wizening up and in India they do that pretty fast. Since we have historically been a nation of savers rather than spenders, we tend to go in for wise investments. While it was stocks and realty last year, it is gold this year.

Also, Indians have a tendency to be long-term investors, a discussion in one Diwali do that I was a part of was centered around tips on which share to buy at what rate. Would this happen in an economic downturn? I doubt it.

Ground rule then is to be sure where you put your money and be an investor for long term in whatever you choose to invest. Short-term gains are big but so are the losses, but long-term investments usually pay off. So be wise and reap the benefits.

shivangiy@cybermedia.co.in


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