| Intel announced the launch of
its 'I Love Nehru Place' campaign, a series of initiatives along with the
Nehru Place Improvement and Welfare Association (NIWA) to inculcate a sense
of pride and belonging in channel partners conducting business at Nehru
Place as well as to bring in more end-customers. Running in two phases, the
first phase will see Intel branding approximately in 4,000 shops in Nehru
Place with campaign collaterals. In the second phase, which will begin in
October, Intel will host a series of computer carnivals at Nehru Place to
bring end-consumers to Nehru Place. The other initiative Intel is
undertaking is putting together a commitment to arrange a health camp once
every quarter |