In a move to maximise its brand presence across India and reach out to a
niche customer segment, Superton launched a new series of computer components in
a premium price range.
Christened Solitaire, the new brand has been launched under the company's
existing brand- Supercomp, across India. After the successful launch of its
surveillance cameras, the company is now targeting to reach the gaming community
with modern mouse technology and sleek PC cabinet range.
Highlighting a change in consumer preferences in the East market, VK Bhandari,
Director, Supertron said, "The new demand in the market is for sleek,
space-saving designs in PC cabinets and monitors. Nowadays, consumers want PCs
with lustrous designer-looks packed with a powerful processor. Without
compromising on the quality, the Solitaire range starts at just Rs 1,400 for PC
cabinets. We are primarily targeting the premium end-user segment with
Solitaire."
An already established brand in the East market, Supercomp has made its foray
into the national market with its range of cabinets and is looking forward to a
positive response.
"Quality has always been the primary consideration of the company since its
inception. We are already offering quality products under the Supercomp
umbrella. Now, adding Solitaire will be an addition to the company's portfolio
and a means to enter the premium niche segment," Bhandari added.
With an optimistic view that the IT market will recover in the next three
months, Supertron is ensuring proper logistical support and a stable supply
chain. The company has already achieved success in southern market for its
surveillance equipment range and is now hopeful of getting the same response for
its new range from across the country.
Reflecting on the effects of the global slowdown, Supercomp has increased its
price by an average 12.5 percent over the last two months making up for the
damage caused by the low dollar convertibility rate.