As part of its market strategy, Ingram Micro has further divided the Western
region into three divisions from two. Mumbai, which was earlier a part of
Maharashtra, has now been made into a separate division-West I. Rest of
Maharashtra, Goa, and Chattisgarh will remain as West II, and Gujarat and Madhya
Pradesh would remain as West III. The decision to add Mumbai as a new division
was taken in July-August this year, informed K Jaishankar, MD, Ingram Micro. He
said that the division was being done to enhance focus in the Western region.
"The primary reason for dividing West into three regions was to enhance the
focus in the region. The addition of a new division would bring in more
opportunities and business for Ingram Micro and enable us to further penetrate
into the B-class towns," Jaishankar said.
He also said that by making Mumbai a separate region distributors would be
able to increase their mindshare in the region. "Mumbai is a huge region and
making it a separate division would enable us to increase the mindshare among
partners and tap more business opportunities," he added.
Ingram Micro aims to penetrate more into the B-class towns and increase the
partner base through this reorganization. Even though West has been divided into
three regions since August, Jaishankar said that it would take sometime to
increase the partner base and share the amount of business that happened in West
since August.
| Region |
Areas |
Heads |
Headquarters |
| West I
West
West III |
Mumbai
II Rest of Maharashtra, Chattisgarh, Goa
Gujarat,Madhya
Ahmedabad Pradesh |
Cyrus Patel
SK Mridul |
Mumbai
Saran Pune
Mridul Chauhan |
He also informed that there has been no increase in the number of warehouses
in the region since this reorganization. "We were already present in the states
and have enough warehouses in those regions. We would just like to increase our
penetration and add more partners to our base," Jaishankar claimed.
Cyrus Patel has taken charge as the Regional Head for West I. Headquartered
in Pune, SK Mridul Saran has been appointed Regional Head for West II, and
Mridul Chauhan remains the Regional Head for West III and will be operating out
of Ahmedabad.
In the South, M Nandakurar, who was Senior Branch Manager in Chennai, has
been promoted as Head for South II. He will be handling Karnataka and Kerala out
of Bengaluru. Devender Rawat remains the South I Head, handling Tamil Nadu and
Andhra Pradesh.