Kingston concluded a 21-day go-to-market activity targeted at end consumers
and channels alike. The focus of this outbound activity was to create brand
awareness for Kingston as well as to promote genuine products and its benefits
to the partners. The end user activity was primarily conducted at crossroads and
various corporate parks in Mumbai by a team of trained promoters of Xplore and
helped the customers select a right product along with various features of
Kingston.
The channel event was more focused on DRAM and aligned towards Kingston Value
Partners (KVP) and official trade channels.
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| Customers interacting with Kingston volunteers at the event |
The interactive style of the Xplore promoters caught the attention of the
partners and their sales team, and apart from gifts like pen, brand t-shirts,
POP, a pair of apples with brand insurance stickers pasted on them conveyed the
value of purchasing official Kingston products through the right value partners.
The activity also aligned Kingston value partners to the IT retail and
channel partners, and encouraged them to assure business for future from the
listed ones.