Taiwan-based cooling solutions vendor Cooler Master has proposed to appoint
exclusive manpower for their distributors across 32 locations in the country.
Currently, it has Delhi-based Acro Engineering and Chennai-based TopNotch
Infotronix as distributors for the country. "We have tied up with a couple of
distributors who specialize in the distribution of chassis and power supplies
and are present in 32 locations across the country. In order to facilitate the
operations and increase the reach, we have planned to recruit exclusive manpower
to sell Cooler Master products across all these regions," informed Crane Chen,
Country Manager, Cooler Master India. He also informed that within few months of
the launch of Cooler Master products in India, it has become the most preferred
brand in cooling solutions arena. He also claimed that Cooler Master has tied up
with around 200 partners within a short span of time. "We have achieved a growth
of about 150 percent in the last two quarters and as the quality consciousness
among partners increases, we would grow more," Chen claimed.
"We will be launching Silentpro power supplies in the 500-700Wt range that
provides high efficiency remaining silent and a model called UCP in the
700-1100Wt range shortly targeting the gaming segment," he informed.
Chen mentioned that the Indian power supplies industry has no safety norms.
"There are lot of safety norms that should be followed during the manufacturing
of SMPS and it remains an ignored fact in the Indian industry. That is the
reason 80 percent of the motherboards in India becomes dead very soon. Cooler
Master is the only company that has power supplies with industry certifications
and that remains our USP," Chen claimed.
Cooler Master has proposed to introduce channel programs starting from
November and that would be completely packages driven.