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2011 : Back to the future

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DQW Bureau
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face="Times New Roman, serif">Going

from

2010 to 2011, SonicWALL sees numerous trends reaching turning

points. Better days are ahead of us with organizations starting to

increase their expenditure to grow. However, the recent economic

downturn has made them conscious and lead them to seek value through

service consolidation and application virtualization. At the same

time, the explosion of mobile business device platforms and ongoing

move to cloud-based applications has irrevocably altered the

landscape for both bandwidth and security. Drawing upon our detailed

knowledge and unique global perspective of global security issues,

coupled with feedback from its leading partners the field, SonicWALL

looks back at 2010, and predicts the following industry trends for

2011.

face="Times New Roman, serif">The

MSP

model goes mainstream

face="Times New Roman, serif">In

2010,

SonicWALL saw the MSP model go mainstream in the partner

channel. SonicWALL saw its partners evolve their business models to

sell value of services and solutions as a service as many customers

were asking for more value added services and professional services.

As we come into 2011, customers will continue to ask for more value

out of its services providers.

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face="Times New Roman, serif">Customers

switch

from credit to cash

face="Times New Roman, serif">The

recession

put the SMBs on a cautious note, because of which they were

unwilling to take technology on credit even though many VARs offered.

However, with things looking up towards the end of 2010 companies

couldn't delay IT purchases. They were no longer being able to push

purchasing critical infrastructure that they held off buying over the

last few years. SonicWALL anticipates this buying trend to continue

in 2011. Worldwide enterprise IT spending will increase by 3.1

percent, from USD 2.38 trillion in 2010 to USD 2.46 trillion in

2011.
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face="Times New Roman, serif">Virtualization
Changes

Security

face="Times New Roman, serif">By

2011,

the installed base of virtual machines will have grown tenfold

in only five years.
face="Times New Roman, serif">

During 2010, virtualization moved beyond its early hype into much

broader deployment, and business applications have moved from

dedicated servers to virtual servers and, increasingly, to the cloud.

More companies are virtualizing their IT infrastructures driven by

cost. SonicWALL expects that businesses will continue the

virtualization of datacenters in 2011, and increasingly look to the

cloud for virtualized application services, including virtualized

security services. Because of this trend, SonicWALL anticipates

demand for improved security for virtualization.

face="Times New Roman, serif">VAR

consolidation

continues

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face="Times New Roman, serif">SonicWALL

predicts

VAR consolidation will continue throughout 2011. With the

consolidating landscape, SonicWALL sees other SPs becoming much more

sales-and-marketing driven to compete in 2011.

face="Times New Roman, serif">Mobility

drives

data leakage

face="Times New Roman, serif">By

the

end of 2010, 1.2 billion people will carry handsets capable of

rich, mobile commerce providing an ideal environment for the

convergence of mobility and the Web.
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Shipments of mobile devices will outnumber PC shipments within 18

months, and fourteen percent of adult Americans will use a mobile

healthcare application in 2011.

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style="font-size: 13pt;" size="3">Over

this past year, SonicWALL and its partners began seeing security and

data leakage concerns develop with the corporate adoption of Apple

iPhone and iPad, Google Android, and other mobile device platforms.

In 2011, SPs will need to help clients implement strategies to

maintain stricter security policies and security requirements around

managing the diversity of these devices.

face="Times New Roman, serif">MSPs

embrace

the cloud

face="Times New Roman, serif">Small-and

medium-sized

business cloud use will surge in 2011, with adoption of

some cloud resources topping 33 percent, and spending on public IT

cloud services will grow at more than five times the rate of the IT

industry in 2011.
face="Times New Roman, serif">

Cloud

computing was extremely important to IT solution providers in 2010,

yet while there was much hype in the marketplace, full industry

acceptance will take longer to evolve than anticipated. SonicWALL saw

customers create a hybrid approach to the cloud, virtualizing mission

critical applications both onsite and the cloud. In 2011, leveraging

the cloud needs to be a top priority to solution providers. Solution

providers will need to figure out how to confront the realities of

the cloud and bake it into their services. Managing bandwidth,

Internet access and application control for mission critical

information in the cloud becomes more important.

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face="Times New Roman, serif">The

need

for bandwidth control grows

face="Times New Roman, serif">15

percent

of available corporate bandwidth is used by websites that are

probably not being used for business purposes, and that percentage is

rising sharply.
face="Times New Roman, serif">

SonicWALL

predicts that managing bandwidth, Internet access, and application

control for mission critical information in the cloud will become

more important in 2011.
face="Times New Roman, serif">With

the

proliferation of devices, companies are already seeing an impact

on their corporate networks. Application intelligence, control and

visualization will become a higher priority for companies now trying

to better control bandwidth and applications.

face="Times New Roman, serif">Opportunities

for

SPs in 2011

face="Times New Roman, serif">Ultimately,

the

coming year will bring opportunities for the SPs who best take

advantage of these trends. In the wake of industry consolidation,

service providers will need to stay as competitive as possible,

leveraging cost-savings from virtual and cloud-based architectures.

The customer shift away from credit may delay large capital purchases

for IT infrastructure, but make virtualized and cloud-based offerings

more attractive as operating expenses. SPs will find increasing

opportunities to provide and maintain virtualized and cloud-based

services, including security services. Contending with the onslaught

of emerging threats and bandwidth consumption from Web 2.0, social

media and mobile device applications, SPs also have a greater

opportunity to leverage high-performance deep packet inspection,

application intelligence and control, and real-time visualization

solutions.


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